Coco Chanel said "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.”
Your shopping choices can make a major difference in the world. Regardless of your personal choice and your own view about what sustainability actually means to you, there are plenty of choices for clothing and accessories. Your fashion choice is the most visible indicator of your personal presentation, and it communicates your viewpoints and attitudes that have significant social and environmental impacts.
If your target is to create a stylish, sustainable and functional wardrobe you should pay as much attention to buying things that can create a generative energy in your life, and choosing to buy from companies that you can feel good about. Choosing clothing that values the people producing it and the environment as well as the end user is a more expansive strategy to truly being a contribution to creating a sustainable future and sustainable planet. It also provides a different experience of our clothing – a more generative experience.
The whole idea is - fashion should be fun. Wear the outfits because you want to, because you enjoy them and because they work for you, not because 'everyone else is doing it."