To stand out from the crowd and be more inviting than other businesses you need to figure out what makes you different. From there you focus on that difference and find ways to celebrate it.
Your difference will then be the foundation for your unique business offering. To figure out this you must have a vision for your company. To generate a successful business it is essential that you are as clear as possible about what your vision is. Ask yourself what is different about your products or services? Once you know what that is you can then find ways to offer your products or services in a different manner that makes other people say WOW!
Your business strategy must include a way to be remarkable. You have to be willing to be remarkable. If you realise you can be remarkable and you are willing to claim, own and acknowledge this, then you have total freedom to choose to be, do, have, create and generate anything with total ease.
It's not about making yourself superior to others. It's about the awareness of who you can truly be. It doesn’t mean you have to define yourself as being the best or being greater than anyone. It just means you are willing to be all that you are. When you function from that space, then there is no limitation to what you can be, what you can receive, what you can generate, and what is possible to have in life.
Everyone has the ability to do this. Please don’t come up with reasons or justifications and don’t make excuses. Choose to be the question “What would it take for you to be that?” and put plenty of forethought into this. After all, practically anyone can open a business or offer a service but you must go one step further. You need to go the extra mile and make conscious choices and take steps every day to achieve what you would like to create as your business.
Find your voice and then take the initiative to be you, but a you that is different from everyone else. You can sell the same products as 50 other businesses in your area, but you will have the energy, space and verve that draws people in.
No guts, no glory
Seth Godin (a successful author and speaker on marketing issues) came up with the concept of the “Purple Cow.” He observed that after you have been looking at cows for a while they all basically look the same. They all become common, ordinary and needless to say, dull and boring. But a purple cow is something that would be very different and indeed quite remarkable.
A purple cow would attract attention; it would be the start of many conversations and it would be a draw for people everywhere. It would not be forgotten. That is what you need to stand out from the crowd and rise above the rest- your own version of the purple cow.
The purple cow gives rise to remarkable marketing. It is the art of building something into the product or service that you sell that will be taken notice of by customers. How you market your product is not enough. You can use the fanciest advertising you can think of but without a purple cow it will remain invisible. You need to color it purple to get it to jump out and say (or scream!), “HERE I AM!”
Many business owners do not put the principle of the remarkable purple cow to work in their business because they do not know how to come up with that really magnificent idea that will blow everyone away. This takes work and a few people putting their heads together and coming up with some ideas.
Another reason that you see so few purple cows in the marketplace is because people fear criticism, success and being disliked by others. If you are remarkable then you will receive criticism and it will hurt. There will also be whispers behind your back and you will not be liked by everybody. But really, who is anyway? Those who stand out in any manner are always more open to ridicule and scrutiny. It is the price you pay to be truly remarkable.
However according to Seth Godin, the creator of the concept of the purple cow, “In a crowded marketplace, fitting in is failing.” He goes on to say that “In a busy marketplace, not standing out is the same as being invisible.” Being invisible may be safe but it will not lead to you reaching the top of the mountain. If you want to take a stab at true greatness and excellence then you must resist the urge to play by the rules and be safe. You must be brave, be bold and not be afraid to be unique. Remember the saying, “No guts, no glory?” It is right on the money!