You are the business owner but are you recognisable to the patrons you serve? Do people know who you are? Are you hands on in your business or are you rarely on the premises? Do you offer a unique personal touch that cannot be found elsewhere? Personal connection is important.
People like to feel that their business matters and that they matter when they walk through the door. Your customers can go anywhere for their Sunday morning coffee and bagel. However, if you are visible in your coffee shop, and are there to greet customers and learn their names then you will set yourself apart for having that extra special touch that makes them want to come back again and again.
Many customers also like comfortable predictability. They like to know what they can get and they like reliability. You need to put yourself in your own business and to show your customers that they make a difference. Don’t hide away in your office because that will not endear anyone to you and will not make your business remarkable in any way. You are the heart of the business so give it the beating heart it deserves.
Wow Your Customers
The WOW factor is the quality that makes something surprising, impressive or amazing. To have the WOW factor in your business you do not have to break the bank or do something totally outrageous. Your aim is to provide your customers with a fantastic experience that will make them exclaim, “WOW!” This will then bring them back time and time again and it will encourage them to tell others about their utterly amazing WOW experience at your place of business. Kudos for you!
The WOW factor does not have to be huge nor does it have to involve constant or extreme amazement. It could be as simple as offering your customers a delicious treat to enjoy while they browse through your business. It could be returning telephone calls faster than other businesses do. It could be free offers, contests or raffles. It could be handing out flowers to mothers on Mother’s Day or candy canes (or hand wrapped chocolates) at Christmas time. To get the attention of your demographic you need to find a way to connect with people and wow them.
Use your imagination. Ask yourself what wows you. Maybe you can choose a way to wow people that has nothing to do with the products or services you sell. Perhaps the element of total surprise is what will work for you. Be original. Be creative. Think WOW and then make it a reality in your business.
Here are some examples of things you can do:
Set up demonstrations of your products in your store
Offer balloons or small trinkets to children
Offer special coupons
Sell locally made items
Offer prizes for customers
Have staff on hand to assist customers in any way that they need help